For its Spring-Summer 2019 ad campaign, Longchamp revisits the theme of its first hit mini film ‘The Encounter’, unveiled in celebration of the brand’s 70th anniversary and starring Longchamp ambassador Kendall Jenner.  The atmosphere in 'The Ride', directed once again by John-Christopher Pina, reflects the liberty of the seventies. Throughout the film, she flaunts the hottest runway look: fringe shorts and a rust suede crop top – reflecting Longchamp’s expertise in leather work – paired with flat gladiator sandals. Other than its undeniable elegance, this sensual outfit was designed to provide comfort and freedom essential to the Longchamp woman.

As Marie-Laure Dubuisson, Global Marketing and Communications Director, points out: energy, freedom and sensuality are at the heart of the brand's vision. “Our mission is to dress your travels, be it just for a day or a lifetime,” she said, “Even if the atmosphere is very different, freedom remains the central theme in The Encounter and The Ride. ”

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A voyage of self-discovery and independence is at the core of Longchamp’s Fall/Winter 2019 collection. For her second show at New York Fashion Week, Creative Director Sophie Delafontaine captures the free-spirited energy of travelers, women who rove the globe with a rock 'n' roll attitude and a wardrobe to match. Particular focus is placed on the distance between Paris and New York, which is visualized with a runway inspired by Andrée Putman and the carpet she designed for the Concorde and a 40-look collection combines the distinct auras of these transatlantic cities.

Discover the entire ready-to-wear collection designed by Sophie Delafontaine, Creative Director.
 

To mark the Chinese New Year – which in 2019 is the Year of the Pig – Longchamp is renewing its collaboration with Tao Liang, aka Mr. Bags. For last year’s hugely successful debut, Mr. Bags revisited Longchamp’s iconic Le Pliage® Cuir. This year, he returns to the theme with a wonderfully witty interpretation for the Year of the Pig – an animal which, for the Chinese, is an age-old symbol of wealth and abundance.The Mr. Bags x Longchamp limited edition will debut in China on 20 December 2018

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The limited Mr Bags x Longchamp collection will be available in the following stores :

Malaysia
Longchamp KLCC : Lot No. G03C-E Level Ground, Suria KLCC KUALA LUMPUR 
Longchamp Pavilion : 168 JALAN BUKIT BINTANG KUALA LUMPUR 
Longchamp Gardens : LINGKARAN SYED PUTRA KUALA LUMPUR 

Philippin
Longchamp Makati Greenbelt : 1st Level, Rustans Department Store MAKATI 

Thailand
Longchamp Siam Paragon : SHOP 104A, 1ST FLOOR, BANGKOK

Italy
Longchamp Venezia : Piazza San Marco 79/A Venezia
Longchamp Roma : Piazza di Spagna, 82 Roma
Longchamp Milano : 6 via della Spiga, Milano
Longchamp Firenze : Via Roma 15R/17R Firenze

Czech republic
Longchamp Praha : Parizska 125/16 Praha

Russia
Longchamp Gum : Red Square, 3 Moscow

Playing with humour on a theme of this “must-have” accessory, Clo’e Floirat has imagined a story of Le Pliage Bag unfolding in three formats. She portrays packs of dogs in bright and bold colors walking their owners on the nylon canvas’ tone-on-tone navy print flap with red signature details.

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Longchamp chose to celebrate 70 years of creativity and freedom in the Palais Garnier around a theme dear to Creative Director Sophie Delafontaine: movement and dance.

For 70 years, the House of Longchamp has been in constant motion. This is the hallmark of our family: moving forward, innovating, and always seeking to improve. Sophie Delafontaine.

Discover the party in pictures and the whole history of Longchamp